The goal of this project was to develop a logo and tagline for a fake organic grocery store, Orange Organic. My inspiration came from wanting to develop a simplistic logo, letting the work of the store speak for itself. 

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In addition, we were required to create a billboard advertisement. I ran with the fruit theme with an eye-catching, quirky design and tagline.

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The images following these designs are some examples from my initial sketching and brainstorming.