Published Blog Posts
9/11/21 - Interview with an energy utility industry professional.
9/7/21 - Overview of outage communication best practices and examples for energy utilities.
9/2/21 - Interview with an energy utility industry professional.
8/19/21 - Webinar highlights on the benefits of interactive content and examples of successful content pieces.
6/9/21 - Examples of common email marketing mistakes and how energy utilities can avoid them.
5/25/21 - Recap of customer segmentation webinar led by guest speakers from BlastPoint and Questline.
5/18/21 - Tips for energy utilities interested in creating email newsletters and mistakes to avoid.
5/4/21 - Overview of trends in data security and compliance for energy utilities.
4/27/21 - Summary of key takeaways from Smart Energy Consumer Collaborative's (SECC) 2021 State of the Consumer Report.
4/13/21 - Interview and reviews from smart thermostat owners and their buying process.
3/11/21 - A look ahead at email marketing trends energy utilities should focus on in the new year.
2/23/21 - Recap on Questline's webinar on promoting smart home adoption and energy marketplaces to customers.
2/2/21 - Differences between marketing and advertising and tips for which is more important for utilities to focus on.
1/26/21 - Recap on Questline's webinar of how to promote paperless billing and its benefits to customers.
1/21/21 - Tips for communicating and educating customers on the benefits of energy efficiency.
12/8/20 - Recap of Questline's webinar on how small businesses have been impacted by COVID-19 and how energy utilities can help.
12/3/20 - How and why energy utilities should use performance metrics to measure the success of their content.
12/1/20 - Explanation of solar chimneys and the benefits for businesses.
11/19/20 - Listicle article of popular holiday gifts and how energy utilities can use these gift ideas to connect with customers.
11/10/20 - Tips for creating a human-centered brand to connect with customers.
10/29/20 - Overview of various email, content and social media metrics energy utilities should be aware of and tracking.
10/22/20 - Recap on important information from Questline's customer segmentation webinar.
10/1/20 - Explanation of what virtual power plants are and how energy utilities can use them to their advantage.
9/24/20 - Recap of pertinent information from the renewables webinar.
9/15/20 - Explanation about the shift in energy usage as more people work from home during the pandemic; tips for how energy utilities can communicate energy efficiency savings to customers.
8/18/20 - Case study on Questline's work with the Smart Energy Consumer Collaborative (SECC) creating engaging animated videos and white papers about the evolving world of energy.
8/4/20 - Tips for how energy utilities should communicate differently with customers who are homeowners vs renters.
7/30/20 - News update about solar panel initiatives in Illinois.
7/9/20 - Recap of news article explaining how offices are incorporating social distancing lights amidst COVID-19.
6/25/20 - Overview of solutions and services energy utilities should include in their communications strategy to connect with customers during the summer months. Copy and infographic created by me.
6/18/20 - Thought leadership piece on what e-bikes are and why utilities should be aware of this trend.
6/9/20 - Description and best practices for incorporating a welcome email series into a utility's marketing strategy. Copy and infographic created by me.
6/1/20 - Recap of news article referencing Questline's home location and its achievement in converting customers to purchase electric vehicles.
4/30/20 - Entertainment piece about celebrities that had a connection to the utility industry. Copy and infographic created by me.
4/17/20 - Recap of Questline's coronavirus crisis communications webinar.
4/16/20 - Interview with Questline's Senior Director of Software about his Tesla purchasing process.
3/18/20 - Tips for how energy utilities should communicate COVID-19 continuity plans and preparedness to customers.
3/12/20 - Recap of how the energy utility industry was responding to COVID-19.