Copywriting and content writing are a large part of what I do, which I love. I write for a variety of publications and audiences, including the energy industry-wide known organization, Energy Central, and Questline's own blog and marketing materials.
Energy Central is an industry website for electric utility professionals to share their experiences and knowledge. Their mission is, "to help our members connect with each other, share their knowledge & experience and advance their careers in the industry."
Questline's blog, The Current, is curated exclusively for energy utility communicators. Blog posts range in topics from thought leadership, webinar recaps, news updates and more. A newsletter compiled of blog posts is deployed each month and achieves a consistent open rate of around 28%.
Questline's marketing content includes emails, case studies and website pages. Marketing emails include product promotions, conference publicity and webinar announcements.